Success at Food Matters Live

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What a great few days at the Treatt Touchdown at Food Matters Live. The event brought together a show record of 15,000 visitors for three days of ingredients, food and drink, and health and nutrition. The team reconnected with existing customers, suppliers and met new potential customers, from long-established companies to new innovative start-ups.

At the Treatt Touchdown, we demonstrated our sugar reduction capabilities with carbonated lemon and lime drinks highlighting the noticeable difference if used in conjunction with TreattSweet™ 9866. The TreattSweet™ and Sugar Treattarome® range are 100% natural solutions, clear in colour, containing no calories or sugar. This makes them ideal for formulating with, and they are able to increase the perception of sugar, enhance flavour and provide a rounder mouthfeel to a variety of applications. We also shared samples from our Fruit and Vegetable and Citrus portfolio including our Bell Pepper, Cucumber and Lime flavoured water and our Orange, Bergamot and White Tea craft soda.

Charlotte Catignani, our R&D manager also presented seminars regarding the role of cross-modal correspondence in calorie reduction. Crossmodalism and neurological gastronomy are growing areas of research. This is as the need to reformulate and improve low and no sugar developments become key to tackle the obesity epidemic. Charlotte explained how crossmodalism works and described the strategies that may be employed in calorie reduction. This also incorporated how olfactory referral can be exploited to enhance the perception of tastants with odour components.

Charlotte went on to present how multi-sensory can shape innovation and explained how we can exploit the multisensory effect of olfactory referral in our health and wellness range. These seminars provided a useful insight to those interested in the industry, as well as encouraged a number of visitors and enquiries to the Treatt Touchdown. Charlotte was later interviewed by FoodBev Media and Food Ingredients First. You can read the Food Ingredients First Interview

For more information about the event, please contact