Juice

Driving growth, one refreshing juice at a time

Driving growth, one refreshing juice at a time

A wave of innovation in the juice industry

As the global juice market evolves, consumers are demanding healthier, more sustainable options without sacrificing the indulgence of fresh, vibrant flavors. Rising health consciousness and stricter regulations on sugar content present both challenges and opportunities for brands.

To stay ahead, you need solutions that balance innovation with consumer expectations for clean-label, functional, and authentic products. We specialize in 100% natural sugar reduction systems that preserve the true essence of flavor while reducing sugar content. Our natural solutions are designed to lower sugar without compromising on taste, offering a cleaner, more authentic drinking experience.

We go beyond simple reduction by enhancing flavor profiles with our authentic extracts, using the add-back rule to boost flavor intensity and deliver vibrant, full-bodied taste. From citrus to tropical blends, our natural essences and extracts capture the pure, fresh taste of fruits, vegetables, and botanicals, giving your beverages an impactful, genuine flavor experience.

Explore our digital product portfolio and discover how Treatt can elevate your creations

Latest trends and insights

ENERGY DRINKS TRENDS IN 2025 & BEYOND
17/06/2025

The energy drink market is constantly evolving. Key trends are influencing its trajectory, and research indicates that consumers today desire a variety of benefits from energy drinks. They are looking for a…

Join Treatt at SIMPPAR Paris
28/05/2025

SIMPARR is dedicated exclusively to the fragrance industry. Founded in 1991, the exhibition will be held in Paris at Espace Champerret, on 4th and 5th June 2025. In 2024, many raw material producers and equipment…

Learn more about our beverage capabilities

Let's ignite your next project