Sweetness and mouthfeel, rebalanced

Solutions designed to restore taste, texture, and drinking experience in low and no sugar beverages

A fundamental shift in how beverages are formulated

Across global markets, sugar reduction is no longer optional. Regulation is tightening, consumer expectations are rising, and the growth of low and no sugar products continues to reshape how beverages are developed.

Consumers still expect products to deliver on taste, texture, and overall enjoyment, regardless of sugar content. That creates a challenge we know deeply: how to reduce sugar without letting the product feel thin, unbalanced, or less rewarding to drink.

Over 30 years solving sugar reduction challenges

Treatt has been working in sugar reduction for more than 30 years, supporting customers through multiple waves of reformulation and changing market expectations. We understand how sweetness, flavor, and mouthfeel interact, and we know how much the overall drinking experience depends on getting that balance right.

That experience matters because sugar reduction is not just about replacing sweetness. It is about rebuilding what sugar does in a beverage and helping the final product still spark enjoyment.

Rebuilding balance, not just replacing sugar

Our approach focuses on restoring the balance that sugar naturally provides, from sweetness perception through to mouthfeel, roundness, and flavor integration.

This includes leveraging our expertise in natural extracts, alongside dedicated sweetness and mouthfeel solutions, to rebuild the full sensory profile of reduced-sugar beverages. The aim is simple: products that people genuinely enjoy drinking, not products that merely hit a nutritional target.

How we're cracking the code

Sugar reduction is not a one-variable challenge. It affects sweetness perception, mouthfeel, balance, and overall drinkability, and those effects show up differently across categories and applications.

Built on over 30 years of experience, our approach combines extract technology with application expertise to solve these challenges in practice.

  • Nearly 30 years of expertise became over 30 years of category experience with leading beverage and flavor brands.
  • Our proprietary technology captures key volatile compounds from sugars and sweet foods to deliver authentic sugar-like flavor and aroma without adding sucrose, fructose, or calories.
  • Our solutions help rebuild mouthfeel and body, restoring the viscosity and fullness often lost in low and no sugar formulations.
  • We develop application-specific approaches, from neutral sugar tones for flavored waters and lemonades, to fruity notes for juices and sodas, to caramellic tones suited to cola and darker beverages.
  • We help manage the bitterness, lingering sweetness, astringency, and mouth-drying effects associated with high-intensity sweeteners.
  • We also support alcoholic applications, helping reduce alcohol burn in low-sugar drinks and improving overall smoothness.
  • And importantly, this work is backed by performance data from extensive trials across categories and markets.

Built for Every Brief

Sugar Treattaromes ®

100% natural, clean-label extracts that improve sweetness perception and mouthfeel without adding calories, delivering an authentic sugar-like profile at low dosage

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TreattSweet

Sweetness solutions designed to balance flavor and improve perceived sweetness in reduced-sugar products

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Brix Booster

Solutions designed to rebuild body, mouthfeel, and roundness in low and no sugar beverages

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Exploring what's next

This is one of the fastest-moving spaces in beverage development.

New ingredients, technologies, and formulation approaches continue to emerge, and our teams actively explore them. We act as innovation scouts in this space, constantly evaluating what has real application potential and how it can help customers solve problems more effectively.

We do not just want to respond to where the market is today. We want to help shape where it goes next, and bring our customers with us on that journey.

Working in partnership

Every sugar reduction challenge is different.

We work closely with customers to understand the flavor profile, process, and commercial constraints behind each product, then apply the most appropriate combination of solutions. From early-stage reformulation through to final optimisation, we aim to operate as an extension of the team and help create products that still delight consumers.

Best suited for

Low and no sugar beverage development

Improving mouthfeel and texture

Restoring balance in reformulated products

Enhancing overall drinking experience in reduced-sugar beverages

From reformulation to real enjoyment

Sugar reduction should not mean compromise. With the right approach, it becomes an opportunity to create products that still deliver on taste, texture, and the moments of pleasure consumers expect.

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