IFT FIRST (Food Improved by Research, Science and Technology) is the premier global food science event, drawing over 16,000 professionals across R&D, innovation and product development from around the world.
The event will be held at McCormick Place, Chicago, from Sunday 13th July to Wednesday 16th July 2025, enabling more exhibitors to attend and present their products over four days.
Why attend IFT?
This popular exhibition is important for anyone involved with the formulation and creation of flavors. IFT FIRST provides the opportunity to connect with peers who share a passion for food science and innovation that enhance the sensory experience and spark joy. It brings together key players from food and beverage manufacturing, including those in ingredient supply, procurement and marketing decision-makers, creating an environment where impactful and innovative solutions are created.
Treatt is exhibiting at Booth S4646
We will be showcasing our natural, clean-label extracts and flavor ingredients that stir emotion and elevate every sip.
Taste the feeling!
Treatt will demo a variety of beverages that highlight the ingredients and flavor profiles tied to mood or feeling:
• “Find your Calm” - Honey Lavender Chamomile Iced Tea and Ashwagandha – relax with calming botanicals and adaptogens, designed to soothe and restore
• “Sharpen your Focus” - Cocoa Orange Coffee Energy with Guarana, Lions Mane and L-theanine – bold flavors with a functional lift to reenergize
• “Taste the Joy” - Blueberry Cinnamon Black Tea – simple indulgence with a joyful twist of sweetness and spice
• “Fuel the Adventure” - Yuzu Lemongrass Turmeric Sparkling Lemonade with guarana, vitamins and minerals – bright, bold and built for wherever the day takes you
• “Stir the Conversation” - Hibiscus Calamansi Cosmopolitan Mocktail – lively and refreshing, made for bringing people together
• “Revitalize from Within” - Turmeric Ginger Black Pepper Wellness with magnesium – a grounding blend created to refresh, recharge and bring you back to balance.
Sugar reduction and sensory impact
Sweet innovation is transforming the food and beverage industry, drastically reducing sugar while fully preserving taste. Treatt's advanced solutions cover the entire spectrum of sugar profiles, delivering authentic, sugar-like flavor with no added sugar – from light and clean to intense molasses notes. Our natural sweetness solutions not only cut sugar but also boost High-Intensity Sweetener (HIS) perception, adding mouthfeel and balance while reducing bitterness and off-notes. Key to this is our Sugar Treattaromes® range: 100% natural, clean-label extracts that provide an authentic sugar profile and enhance sweetness and mouthfeel at low dosages, all calorie-free.
Ask an Expert! The Treatt team will be onsite throughout the tradeshow for help and guidance. Do drop by and say hello at Booth S4646!
