The Future of Citrus Flavor is Powdered

04/02/2026
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The Challenge

The pressure is real. Flavor innovation is harder than ever:

  • Consumers want bright, authentic citrus flavor that lasts.
  • Traditional solutions struggle to keep up with evolving formats.
  • Liquids can oxidize and separate; powders often lack vibrancy.
  • Cost, waste, and clean label demands add extra pressure.

What used to spark excitement can feel like compromise.

The Treatt Difference

This is where we change the game.

Our powdered citrus deliver true-to-fruit impact in an easy, dry format that combines freshness, flexibility, and simplicity.

  • No washing required – helps to reduce cost.
  • Naturally stable and clean label – performs across formats with globally consistent flavor.
  • Taste-first innovation – bold citrus that lasts from day 1 to 100.
  • Highly soluble and clear – ideal for beverages and beyond.
  • Efficient and versatile – performs like a liquid, handles like a powder.

Crafted in four popular citrus varieties — so you can create with confidence.

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Proof You Can Taste

  • Validated by science: Stress-tested across multiple formulations and real-world conditions.
  • Consistently strong: Flavor retention, solubility, and efficiency proven by our R&D team.
  • Trusted legacy: Backed by over 100 years of citrus mastery and partnership with global brands.

The result? Bright, authentic, stable flavor - with measurable performance and real-world reliability.

Why Powder, Why Now?

Traditional citrus introduces complexity, cost, and waste. Treatt’s Citrus Powders simplify operations while delivering the true-to-fruit taste consumers love.

  • No oxidation.
  • No separation.
  • No washing.
  • No compromise.

Because innovation should spark joy, not frustration.

Your Next Standout Citrus Product Starts Here

Let’s co-create something great.

  • Request samples.
  • Build prototypes.
  • Share a brief.

Fill out our form to book a meeting with our experts!


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