Trend-Driven, Taste-Led: Redefining Indulgence at the CSA Roundtable

16/04/2026
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On May 7th, Treatt is heading to the CSA (Chemical Sources Association) Roundtable in Newark, New Jersey. The event will feature 33 leading flavor companies displaying and sampling their latest products.

Treatt will feature trend-led beverage concepts, designed to deliver both a clean label and an exceptional sensory experience without compromise. By combining our world-class extraction capabilities with advanced sugar reduction technology, we are showcasing how ‘healthy’ and ‘premium’ are no longer mutually exclusive.

What’s on the menu?

RTD Coffee Latte: The Indulgence Duo

  • The Trend: Consumers are craving indulgence but shifting towards more balanced, lower-sugar formulations with zero compromise.
  • The Taste: A smooth, creamy latte experience with full-bodied richness that maintains indulgence even in a reduced-sugar format.
  • The Treatt Solution: We’ve used our Sugar Reduction technology to reduce sugar while keeping the creamy, rich mouthfeel and depth that defines a premium coffee experience.

Pineapple Pomelo Soda: The New Citrus Standard

  • The Trend: The ‘healthy soda’ boom is in full swing, with adventurous citrus profiles like pomelo emerging as the stars to watch for in 2026.
  • The Taste: A vibrant, juicy pineapple base layered with tart pomelo notes to deliver a refreshing, sparkling twist.
  • The Treatt Solution: This concept uses Pineapple Treattarome and Sugar Treattarome to deliver a high-impact acidity that perfectly balances brightness with drinkability.

Rose Chamomile Black Tea: Wellness, Elevated

  • The Trend: Tea is entering a premium, wellness-led space where florals and botanicals bring a softer, more refined profile.
  • The Taste: A delicate blend of rose and chamomile over black tea, complemented by subtle hay notes and a refreshing, lightly astringent finish.
  • The Treatt Solution: We’ve layered our TrueTaste Black Tea natural extract with delicate Chamomile Concentrate and Sugar Reduction technology to create an elegant, refreshing and refined profile.

Stop by, grab a sample drink, and see how Treatt ingredients are making ‘no compromise’ the new industry standard.

Can't make it? We've got you covered. Request your samples here.


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