Who is Drinking the Most Coffee?

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In the UK, according to the British Coffee Association, we drank approximately 95 million cups of coffee per day in 2018, in comparison to 70 million in 2008. Coffee consumption in the US has reached its highest percentage in the past six years, according to the National Coffee Association. In 2018, US coffee drinkers consumed around three cups of coffee a day, on average .

World coffee consumption is only increasing, owing to new technology, an overall better standard of living, more opportunities to purchase coffee and the increasing offerings available of flavours and non-dairy milk, which cater to all dietary requirements and individual tastes. As lifestyles become increasingly hectic, consumers are looking to reward, treat and fuel themselves with enjoyable experiences at every turn.

Digital technology is making it even easier to order a coffee. Whether it is at a drive-through or via ordering through an app, coffee is becoming even more accessible. With the rise in speciality offerings, more millennials are choosing to drink coffee owing to innovation in the category from cold brews to RTD coffee. These choices tend to be more suited to the palates of the younger generation with innovation in flavours offering a premium option. Taste is a key purchase driver as consumers upgrade for freshly brewed over instant coffee.

Hot Coffee Consumers

Baby boomers are the most avid hot coffee consumers as they use caffeine to fuel their daily lifestyles. The hot coffee category grew from US$11,976.6 million in 2012 to US$15,407.6 million in 2017, registering a CAGR of 5.2%. Currently, Finland drinks the most coffee (12kg per year), according to statistics from the International Coffee Organisation. Norway comes second with 9.9 and Iceland in third place with 9kg.

The hot coffee category is expected to reach US$ 20,029.7 million by 2022, registering a CAGR of 5.4% during 2017–2022, according to Global Data, which shows the potential in this category. In the US, hot coffee leads the hot drinks category, with a per capita consumption of 2.9kg as reported by Global Data , which shows the potential of this market

Cold Coffee Consumers

Cold brew coffee typically appeals to younger consumers known as Generation Z and millennials , owing to the increasing offerings available. The European market is following trends seen in the US, where younger consumers are driving RTD growth, and they are willing to pay a premium price driven by an appetite and appreciation for quality. As reported by Mintel, 66% of UK 18 to 24-year olds see iced and RTD coffee as a desirable alternative to traditional sugar laden CSD’s.

However, as the coffee market booms, there is a growing importance on sustainability and traceability, particularly among the younger generation. Consumers want to know more about the food and drink they purchase, from where it’s grown to how it’s processed. They want to enjoy their coffee, knowing that it isn’t contributing to any negative environmental practices.

“Asia Pacific is the key region for RTD coffee globally, with over 80% of global sales,” according to Euromonitor International, followed by North America. “Indonesia is currently the fastest growing packaged retail coffee market with a CAGR of 19.6% over the past five years” as reported by Mintel. Growing westernisation, changing tastes and the rise of speciality coffee houses is turning traditional tea cultures to their increasing consumption of coffee.

Our Coffee Capabilities

Coffee remains a popular beverage choice, from hot to cold, and is yet to reach its full potential as younger consumers seek new experiences and innovative flavour offerings in this category, driving more options in the premium category.

We proudly source our coffee from all the major producing countries and regions, offering both Arabica and Robusta in a range of grades. For more information on how we can find you the perfect solution, please email enquiries@treatt.com.