Treatt will be exhibiting at the Specialty Coffee Expo in Houston, Texas - 25th to 27th April 2025

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Discover the natural flavor innovations shaping the future of coffee

The annual Specialty Coffee Expo 2025, organized by the Specialty Coffee Association (SCA), is being held at the George R. Brown Convention Center in Houston, Texas, at the end of April.

The coffee landscape is buzzing with flavor innovation, and this popular industry event is essential for anyone involved with the formulation and creation of coffee beverages.

Delegates will have the chance to meet more than 600 exhibitors and 56 roaster exhibitors, gaining valuable insights into emerging industry trends and groundbreaking innovations in specialty coffee. It is also a great opportunity to network and collaborate with industry-leading experts and suppliers, gaining access to inside knowledge from leading flavor specialists.

Treatt is brewing something bold at Booth 2457

Consumers are seeking new beverage experiences that cater to both taste and function. There is also a growing demand for natural and transparent ingredients in clean label solutions. The Specialty Coffee Expo is the perfect place to discover the ingredients that will define the next generation of beverage flavors, and Treatt is ready to lead the way at Booth 2457.

Treatt, a global leader in natural extracts and distillates, will be showcasing an exciting array of beverage flavor solutions. Discover versatile ingredients that seamlessly blend into hot, cold, RTD and soluble formats, as well as unique flavor inspirations perfect for limited-time offers and seasonal beverages.

Elevate every cup with Treatt’s flavor-forward beverage solutions

Treatt's expert team will be on hand to guide you through their exceptional portfolio of natural extracts and distillates, demonstrating how these ingredients can elevate coffee beverages and unlock a new dimension of flavor possibilities.

Treatt’s demos will include:

  1. Coffee Lemonade - a bold twist on a summer classic cooler
    Zesty TreattClear lemon notes perfectly complement the rich, smoky Brazilian High Brix coffee. This refreshing, energizing citrus-forward option is ideal for summer menus.
  2. Peppermint Cocoa Latte – a cozy, indulgent winter beverage
    The rich warmth of cocoa and roasted Brazilian coffee is beautifully enhanced by a refreshing hint of peppermint, ideal for seasonal offerings or festive limited-time offers that embody the spirit of winter.
  3. Lavender Oat Milk Latte - floral, creamy and calming
    The delicate, floral notes of lavender harmonize with chocolatey Brazilian coffee and the smooth blend of oat milk. We have combined a trending flavor and functional option that elevates a classic latte.
  4. Honey Turmeric Espresso Latte - a vibrant, unique beverage combining warmth with spice
    Bold espresso is perfectly balanced with earthy turmeric and the natural sweetness of honey. This is a flavorful, comforting and functional beverage that is perfect for the growing wellness trend.
  5. Treatt Brew Latte - an elevated instant coffee experience
    The rich roasted depth and cocoa notes from Coffee Treattarome enhance a clean-label solution that delivers premium coffee flavor in convenient RTD or soluble formats.
  6. Cocoa Orange Coffee Soda - sparkling, indulgent and refreshing with a coffee twist
    Rich cocoa notes and juicy orange complement the roasted coffee flavor. Discover a creative, coffee-inspired soda without coffee solids, made possible by Treattarome.

Don't miss out – visit Treatt at Booth 2457!

Ready to explore Treatt’s unexpected and delightful flavor combinations that can set your coffee brand apart?

  • Book a meeting with our Treatt experts to discuss your specific needs.
  • Visit us at Booth 2457 to experience our products being showcased first hand.
  • Taste what’s trending and discover how Treatt can elevate your next beverage launch.

We look forward to seeing you in Houston!