How to win the sugar reduction challenge

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Health and wellness is arguably the greatest driver in the drinks industry. It touches every beverage category in one way or another with health-conscious consumers being drawn to products that support their lifestyle.

We caught up with The Grocer recently to talk about the challenges the industry faces in sugar reduction – and ways that Treatt is driving innovation forward to deliver a diverse and well-rounded offer for consumers not only with sugar reduction but natural ingredients and clean labels.

Rosie Travers, our Health and Wellness category manager, and Emma Bowles, our Global Marketing Manager, discuss:

Understanding the trends driving sugar reduction

Insight into consumer behaviour

Why consumers will not compromise on taste

Formulation challenges with sugar reduction

Tapping into our senses

Lessons learned can help with future legislation

Importance of innovation for brands

Read the full article from The Grocer