Treatt bolsters operations for future growth across the Asia-Pacific

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It’s been a big year for Treatt but it’s not over yet.

Following a series of significant infrastructural investments for the growing business, we have evolved our China operation from a representative office to a Wholly Owned Foreign Enterprise (WOFE).

A WOFE is a company established in China according to local law and wholly owned by one of more foreign investors. This development means Treatt can conduct business, hire local employees and generate revenue in CNY currency without the need of using a subsidiary company in China.

Pictured above: The Treatt team in China.

Steve Fan, China Country Manager, explains:

“Treatt has served the flavour and fragrance industry in China for over 15 years. With innovative development in the sector, the time was right to expand our capabilities and invest in our foundations for growth within the fast moving consumer goods (FMCG) market.

“We are excited about the creation of the WOFE as it brings about significant business opportunities in China whilst providing great support to our customers, both new and existing.”

Our UK operation is currently transitioning to a £41m purpose-built new UK Headquarters, and our US campus completed its most recent expansion in 2019. All of these developments will have a transformative impact on our operational efficiencies, production capacity, and the speed at which we can service customers globally.

CEO Daemmon Reeve, said:

“Announcing the scaling up of operations in China is the result of considerable effort and reflects our commitment to growing our business in the region. The benefits to Treatt, its suppliers, and customers, are considerable and will make us even more competitive.

“We have the right infrastructure and expertise in place to accelerate our partnership-based model, driving innovation together with our customers.”

Since the opening of our representative office in China in 2006, the team has gone from strength to strength with 6% of Group revenue in 2020 coming from the region. The WOFE will not only cement the company’s position in China but will also expand and accelerate growth opportunities further afield across the Asia-Pacific.

For more information:
Please contact Kesha Allen, Communications Manager: call 01284 702500.

Notes to Editors:

The WOFE was founded on May 13, 2021, and was created as a Treatt PLC owned trading company alongside RC Treatt and Treatt USA with an initial business term of 30 years.

Treatt is a trusted natural extracts and ingredients manufacturer provider to the global flavour, fragrance and consumers goods markets from our bases in the UK, the US and China.

Established in 1886, our flavour and fragrance ingredients are the result of over a century of knowledge and innovation and our diverse portfolio enables us to develop and supply a range of ready-made or bespoke systems to suit even the most adventurous needs. We provide everything from 100% natural ingredients made from the named food, tailor made blends and price-stable synthetics to impactful aroma chemicals.

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