We have undertaken a full re-brand to evolve the look and feel of the company.
The existing brand was developed in the 70s, about the same time that we moved to Bury St Edmunds. Evolving the company’s look and feel in a way that represented the ambition of the business coincided with the development of a new website to communicate our full business offering.
Our marketing department worked with all key functions globally across the Group, having appointed Cambridge-based design agency KISS to develop the branding. This ensured a clear creative brief and distinctive tone of voice based on the strategic position of ‘where art meets science’. KISS then refreshed the brand identity maintaining the equity and heritage of the existing brand but giving it a contemporary twist.
